How do music videos speak to/ interpolate the audience?

Sleep Now in Fire- Rage against the machine:

imagery and iconography

Visual symbols such as the millionaire imagery, dollar bills are used and reinforce anti-capitalist ideology. Using this, Rage Against the Machine are presenting meaning within their video where it can relate to a specific audience however, using symbols that are universally understood to present this. 

Positioning 

A handheld camera is used in mass within this text allowing the audience to immerse themselves within the video as if they are watching in present. Audience  shots using a shallow focus with the camera panning generates a positioning as if the audience are placed as a band follower, with this idea being highlighted within the video which uses busy mise en scene as if they are following the excitement of their performance. In addition the audience are included when the video begins arriving with the band and leaving the band also presenting the idea of a band follower.

Narrative and Structure

The structure within the video is fairly simplistic with with a linear structure beginning with arriving the band, meanwhile watching the band within the middle and leaving with the band at the end. The video however has an interweaving narrative which holds another story line of a TV programme (Who wants to be a millionaire) Signifying the capitalist ideology. 

Atlas Hands- Benjamin Francis Leftwich;

Positioning 

Throughout this video we are positioned as if we are part of the family so that we feel immersed within the text. The music video has an inclusive theme to it, making it feel as if the audience with the show family and are included in their homely activities. This is done through the use of close ups and deep focus shots, some of which are positioned just above a character looking down and some shots from direct perspective of characters. 

Imagery and iconography 
Taking inspiration for my music video the imagery used Leftwich's video is also aesthetically pleasing being pleasing on the eye. The video also has a film/ home effect to it making the video warming and inclusive, making t relatable for the audience giving the message for  aspiration for 'the perfect family'.

Narrative and Structure
Both the narrative and the structure of this music video are fairly simplistic for this video, similarly to the video Sleep Now in the Fire, we arrive with the character (family). With the middle the family build the boat and the audience in immerse within the day activities, then goes on to end with the father sending off the boat while the suns sets as the day comes to an end meanwhile so does the song. 

My Music Video

Positioning

Throughout my video the audience is positioned within irrespective of the two main characters however, foremost the male character. This will be completed through the camera work and editing within the video, including hand held camera movement at points and 360 camera work to position ourselves within the characters mind. The aim is to be positioned as if we are walking with the character and experiencing the perspective of his thoughts, making the shots precise and personalised to make the audience feel immersed within the characters mentality.

Imagery and Iconography

Our video will be simplistic, being easy on the eyes and having an artistic aesthetic with visually pleasing shots. This will be done through location with the beach being used to symbolise the mind of the character. Furthermore, this will be successful through the use of costume, with everyday clothing for both the characters and simplistic props to also present relatable imagery. 

ideology /message/lifestyle

The aesthetics of our video will create an inspirational aspect to the video. with beautiful, simplistic scenes of Holkham beach appealing to the viewers.

The main protagonists is crucial to making the audience feel included within the text making it relatable giving the audience a concept which they can emphasise with "finding someone to love". The audience are carried through entwined emotions however within beautiful scenery making them want to immerse themselves and understand the protagonists message of love.