How does the narrative structure of Chase and Status Lost & Not found construct meanings and shape audience responses?  

The music video for 'Lost and Not Found by Chase and Status uses a linear narrative structure which is examined using Todovo's concept of narrative. The 3-act structure involves the query and question at the beginning where the audience question the missing girl, the equilibrium. Following on with the commotion in the middle, presenting an episodic narrative focusing on various characters, the disequilibrium. Subsequently moving on in search of a resolution to all the disruption to reveal an unexpected ending however leading it to a closed-ended text. In which it also acts as the new equilibrium bringing the story to an end.  

Using Todorov's concept as a framing device is used as a way to provide an understanding for the text, providing anticipation for the ending of the story line however, though the text is closed- ended it still leaves the audience in question to want to know the background to the narrative. I would argue that the closure of the narrative provides a reality of perspective and wrong accusation in serious situations, where the result may not be as predicted within story.  

Within the video narrative codes are used and woven into texts to capture the audiences attention. The idea of narrative codes was devised by Roland Barthes with the purpose to drive one to maintain interest in a story. The video doesn't hold significant symbolic codes and enigma codes however the Proairetic code is used, it captures an event or moment that drives the narrative on. In the music video a photograph of a missing girl is used to focus the main question to where the narrative is going, with it being presented as one of the main signifiers which holds  in the video it is used to catalyst the forthcoming plot of the video. The other significant moment right at the beginning and the end of the video is a bicycle, its how the video opens and immediately drives the narrative, and in conclusion the video ends with the boy on his bike therefor physically driving the video to an end. 

The narrative is based on the chaotic structure of life presenting the realism of society and how people forgo within their day to day life, however people are constantly going through their own issues. With different slice of life scenarios following different people's life either lost or found, both intentionally and against their will. The footage moves from scene to scene and character to character as the story unfold on the dramatic plot. 

Target audience

How media institutions target different audiences?

There are different ways to initiate different target audiences, some holding different strengths and weaknesses which others don't have, enabling institutions to segment audiences for their production. 

Demographic measurements Demographics can be used the positives of this is that they  have  measurbility and hard data where institutions can look at recordings and look at sectors initialising disposable outcome and how to specify their product to them. For example, a music festival may indicate the price of their festival by working out the demographic of people listening to the music artists. Using demographics however has weaknesses to take in, it doesn't consider complexities of lifestyels people have and the proposal of youth income where they cant be accurately fitted into a demographic as they don't earn a permanent income. Furthermore, the categories within demographic could be seen as too broad, not presenting the limitations of interest between people within the same demographic. 

Tribes/ subculture model (channel 4) Tribes and subcultures are another mode to target different audiences, the benefits of narrowing down groups using this allows firstly a precision however, only with the types of lifestyles people have. Subcultures also provide more of an identification of links between music, with people conforming to particular sub-cultures because of the music which is associated with them. Furthermore, this helps create a greater segmentation between target audiences whereas other modes such as demographics do not necessarily provide this. It however, lacks complexities within identities, only generating stereotypes. 

Psychographic model
Young and Rubicam use a model to divide audiences into 7 different category types: the aspirer, the explorer, the redesigned, the reformer, the succeeder, the struggler and the mainstream. The weakness of this model is the fact it is very basic and vague, though it takes a perspective of lifestyle rather than income, it provides difficulty to put people in only one category.

Habits and lifestyle 
YouGov.co.uk use a survey system where they create profiles of music artists for example based on what the public similar tastes around the target. The website gives extreme detail profiles for the person, outlining their music tastes, film interest, political view, class, age and gender. It allows the user to take in account other medias and factors that surround the target person. The model has the benefit of combining information from lifestyle and demographics. It however has the weakness of being inaccurate with some information if only minimal information is collected for the profile and also cannot account for all the complexities of a individuals likes and interests. 

Story Board

Shooting Schedul

How do music videos speak to/ interpolate the audience?

Sleep Now in Fire- Rage against the machine:

imagery and iconography

Visual symbols such as the millionaire imagery, dollar bills are used and reinforce anti-capitalist ideology. Using this, Rage Against the Machine are presenting meaning within their video where it can relate to a specific audience however, using symbols that are universally understood to present this. 

Positioning 

A handheld camera is used in mass within this text allowing the audience to immerse themselves within the video as if they are watching in present. Audience  shots using a shallow focus with the camera panning generates a positioning as if the audience are placed as a band follower, with this idea being highlighted within the video which uses busy mise en scene as if they are following the excitement of their performance. In addition the audience are included when the video begins arriving with the band and leaving the band also presenting the idea of a band follower.

Narrative and Structure

The structure within the video is fairly simplistic with with a linear structure beginning with arriving the band, meanwhile watching the band within the middle and leaving with the band at the end. The video however has an interweaving narrative which holds another story line of a TV programme (Who wants to be a millionaire) Signifying the capitalist ideology. 

Atlas Hands- Benjamin Francis Leftwich;

Positioning 

Throughout this video we are positioned as if we are part of the family so that we feel immersed within the text. The music video has an inclusive theme to it, making it feel as if the audience with the show family and are included in their homely activities. This is done through the use of close ups and deep focus shots, some of which are positioned just above a character looking down and some shots from direct perspective of characters. 

Imagery and iconography 
Taking inspiration for my music video the imagery used Leftwich's video is also aesthetically pleasing being pleasing on the eye. The video also has a film/ home effect to it making the video warming and inclusive, making t relatable for the audience giving the message for  aspiration for 'the perfect family'.

Narrative and Structure
Both the narrative and the structure of this music video are fairly simplistic for this video, similarly to the video Sleep Now in the Fire, we arrive with the character (family). With the middle the family build the boat and the audience in immerse within the day activities, then goes on to end with the father sending off the boat while the suns sets as the day comes to an end meanwhile so does the song. 

My Music Video

Positioning

Throughout my video the audience is positioned within irrespective of the two main characters however, foremost the male character. This will be completed through the camera work and editing within the video, including hand held camera movement at points and 360 camera work to position ourselves within the characters mind. The aim is to be positioned as if we are walking with the character and experiencing the perspective of his thoughts, making the shots precise and personalised to make the audience feel immersed within the characters mentality.

Imagery and Iconography

Our video will be simplistic, being easy on the eyes and having an artistic aesthetic with visually pleasing shots. This will be done through location with the beach being used to symbolise the mind of the character. Furthermore, this will be successful through the use of costume, with everyday clothing for both the characters and simplistic props to also present relatable imagery. 

ideology /message/lifestyle

The aesthetics of our video will create an inspirational aspect to the video. with beautiful, simplistic scenes of Holkham beach appealing to the viewers.

The main protagonists is crucial to making the audience feel included within the text making it relatable giving the audience a concept which they can emphasise with "finding someone to love". The audience are carried through entwined emotions however within beautiful scenery making them want to immerse themselves and understand the protagonists message of love.