Dave ft AJ Tracey - Thiago Silva
Lip sync in this video isn't key for the artists, as the videos from the genre of Grime its connotations are significantly different in comparison to pop artists music videos. The video is promoting the street life of the aspects with the video and visuals promoting the football team and the idea of community and affiliation. The mise en scene illustrates the meaning of the music video highlighting the football player constantly throughout the lyrics which emphasizes the song. The video promotes a sense of authenticity showing the realness of the streets of London, not glamorizing the visuals suiting the conventions of the genre.
Mumford and Sons - Little Lion Man
Mumford and sons are a folk rock band, their video for Little Lion Man suits the conventions of the genre using live performance to advertise their song. The video promotes a live performance aspect emphasizing the energy of the band which is crucial for the band as being from the genre of folk, live performance is a big aspect within the genre, originating from live performance. In addition this also allows the band to sell gig tickets from their songs.
Beyonce - Love on Top
Lip sync within this video is significant within the video, coming from the pop genre it suits the conventions with an upbeat notion, the performance aspect of a choreographed dance with lip sync promotes a connection with the audience, enabling the target audience of young girls to replicate the video, promoting the a wider advertisement to the video of a dance rather than just the song on its own. The performance also illustrates parts of the song through dance actions making it more memorable which is key within the pop genre, being repetitive and catchy to promote the song. Furthermore, the performance promotes a live aspect of the artist, helping to sell gig tickets as Beyonce as an artists live concerts are significantly known for her dance performances.
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